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Turn Every Lead

Into Revenue; Automatically

From first click to final sale, Agora makes sure every lead finds its most profitable destination—instantly, intelligently and without extra work from your team.

Products > Agora

Your Leads are Hard-Earned.

Don't Let Them Go to Waste.

Agora is Tekambi’s real-time ping tree marketplace that makes every lead count. Whether you're funding in-house or selling to third-party buyers, Agora automatically routes leads to the highest-performing destination—maximizing profit, not just placement.

No dead ends. No manual juggling. Just smarter monetization at every touchpoint.

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+$2.4M

In additional revenue created via Agora in 2024

+37%

Increase in average lead value via Smart Routing

Built for Lenders and Lead Sellers Who Don’t Like Leaving Money on the Table

Whether you generate leads, buy them or fund them in-house, Agora ensures you’re not just collecting data—you’re collecting dollars. From granular control to lightning-fast routing, Agora is your plug-and-play revenue engine.

Selling excess leads? You're covered.
Managing multi-source traffic? We make it seamless.
Want better buyer margins? Agora’s built for optimization.

Whether you're ramping up volume or launching new verticals, Agora grows with you—

keeping performance, compliance and control at the core.

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Why Agora is the Ultimate

Lead Monetization Machine

Monetize Your Unused Traffic, Instantly

Stop letting unused leads collect dust. Agora turns non-converting applications into revenue by routing them to trusted, high-converting buyers in real time.

Route Smarter, Not Harder

Agora’s intelligent routing logic will automatically places each lead with the most relevant buyer based on pricing, campaign performance or lender rules after the initial rule setup.

Know Exactly What’s Working

(and What’s Not)

With advanced pixel and click tracking baked in, you’ll gain full transparency into where every lead goes and how it performs—from source to sale.

Know Exactly What’s Working

(and What’s Not)

With advanced pixel and click tracking baked in, you’ll gain full transparency into where every lead goes and how it performs—from source to sale.

What's Under the Hood?

Agora is loaded with real-time monetization tech designed to help lenders and affiliates make more from every single lead:

40+ Lead Providers & Buyers

Connect directly to top-performing lenders, networks and traffic sources.

Ping/Post

Integration

Plug-and-play architecture for instant lead flow with zero setup headaches.

Smart

Buyer Matching

Automatically score, match and route leads based on lender preferences and performance data.

Custom Filters &

Rules

Keep your compliance team happy with crystal-clear, timestamped decision logs.

Whether it’s your next funded loan or your next best buyer, Agora makes sure no lead goes to waste—and no opportunity gets left behind.

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Agora Solves Lenders' Problems. Period.

The Bad Lead Drain

Too much time and money are wasted on unqualified or fraudulent applications.

Solution

Origin8 instantly filters out bad leads, so your team focuses only on fundable borrowers.

Slow Policy Changes

Adjusting lending rules requires developers and causes delays.

Solution

Origin8 lets you customize scorecards and decisioning rules in real-time—no code needed.

Missed Revenue Opportunities

Good leads are rejected instead of being routed to partners who could fund them.

Solution

Origin8 automatically routes applications to internal or third-party partners, maximizing revenue and reducing drop-offs.

Inefficient Pricing

Your pricing models aren’t agile enough to match borrower risk with market behavior.

Solution

Origin8 offers custom pricing models to tailor offers, boosting profitability and competitiveness.

Outdated Decisioning Speed

Slow, batch-based decisioning creates bottlenecks and delays approvals.

Solution

Origin8’s real-time engine analyzes, scores, and routes leads instantly, speeding up your entire process.

Tedious Strategy Launches

Launching and testing new lending strategies is a time-consuming nightmare.

Solution

Origin8 enables you to launch and test new strategies in minutes, not weeks, for rapid adaptation and growth.

Turn Traffic Into a Revenue Stream—Not a Cost Center

At Tekambi, we believe every lead has value—if it’s routed right. Agora gives you the tools to monetize more efficiently, scale smarter and stay fully in control.

Stop letting leads go dark. Start lighting up your revenue potential.

Agora turns missed opportunities into measurable revenue. Ready to unlock the full value of your traffic?

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Didn’t Find Your Answer?

No worries! Contact the Tekambis team and we’ll be happy to assist you.

What is a ping tree in lending?

In lending, Ping Tree represents a lead monetization system. The software sends a lead to multiple lenders simultaneously. Lenders, in turn, run that lead in decisioning engines to determine eligibility. The ping tree system observes who will accept it and at what price, maximizing revenue potential.

What is Agora by Tekambi?

Agora, designed by Tekambi, is a real-time ping tree lead routing and monetization platform. It automatically routes(directs) loan leads to the best-performing lender or buyer.

How does Agora route loan leads?

When a borrower submits an application, Agora pings multiple integrated lenders and buyers. It then routes the lead to the highest-paying or most suitable destination, automatically.

Can Agora monetize leads that are rejected by lenders?

Yes. Agora monetizes rejected leads automatically by routing them to another buyer in the integrated network, turning potential losses into revenue opportunities.

Do lenders need to integrate with Agora to receive leads?

It is a must. Only lenders or lead buyers already integrated into Agora’s marketplace can get routed leads.

Does Agora make underwriting decisions for lenders?

Inherently, Agora is a lead routing software. It does not approve or reject borrowers. Lenders evaluate leads using their own decisioning engines or underwriters.

Can Agora handle leads from multiple sources?

Absolutely. Agora supports leads from internal websites, affiliates, publisher networks, and other lead providers, creating a multi-source lead management system.

What types of lenders or businesses benefit from Agora?

Digital lenders, short-term lenders, fintech platforms, and lead generators benefit the most. Any business that buys, sells, or routes loan leads can increase revenue and efficiency.