With more than 15 speakers… more than 20 sessions…. and more than 200 attendees, the Leaders in Lending 2022 conference was a complete success! Held in Dallas, Texas from June the 6th to June 8th, these were two full days of actionable, proven and strategic content presented by industry experts.
Topics discussed included future industry outlook, online lending, leveraging email and messaging automation, underwriting optimization, and exciting new lending technology.
We were excited and honored to have two of our Tekambi subject matter experts participate in sessions during the conference.
Topics discussed included future industry outlook, online lending, leveraging email and messaging automation, underwriting optimization, and exciting new lending technology. We were excited and honored to have two of our Tekambi subject matter experts participate in sessions during the conference.
Our two sessions:
First up was Advanced Customer Acquisition: How to Build a Risk-Based Pricing Strategy with Mitchell Walling our group Vice President, along with two other experts, David Maple from Acquire Interactive and Dan Brandon from Essential Lending. Key discussion points were:
- Risk Based Pricing and its importance to our industry.
- How Lenders are leveraging Risk Based Pricing.
- Implementing Risk Based Pricing and a Risk Based Model.
- Challenges of Risk Based Pricing
Highlights of actionable takeaways:
- Utilize the data you have available by implementing a tool and/or Data Analyst to track performance and establish risk criteria.
- Communicate and collaborate with your partners. Organize a formal feedback loop so partners can influence optimization.
- Establish several risk categories – by segmenting and placing customers into different tiers, do not segment as just good or bad.
- Leverage the latest tools and techniques when it comes to online customer acquisition.
- Always test new strategies. Start with Risk Based Pricing in one state and identify 3 price points.
Next, our Customer Success Manager, Ryan McDonald presented: Underwriting Secrets: Let’s Build a Dynamic Scorecard Together live! Key topics covered were:
- Leveraging your own customer data to segment and route lead traffic in real time.
- Creating custom strategies per customer segment.
- Optimizing underwriting and saving on data costs.
- Creating risk-based acquisition strategies using aggregated customer data points.
Some of the key takeaways that Ryan shared:
- How to identify and direct various customer types to specific strategies within a single configuration.
- Using lead and vendor data to optimize the performance of a waterfall / scorecard at each step of the lead flow.
- How to build a risk-based acquisition strategy leveraging data points from multiple sources.h
Thank you...
We would love to thank our gracious host Infinity and their amazing team for having Tekambi as a Platinum sponsor at this year’s Leaders in Lending and for allowing us to share content and best practices with the attendees. The turnout was terrific, new connections and learning from the face to face interactions was priceless.
We also would like to thank David Maple from Acquire Interactive and Dan Brandon from Essential Lending for providing their expert opinions, experience and knowledge which propelled the panel to the next level.
We are already looking forward to seeing everyone again next year! And please feel free to ask us any question you might have from the conference, we are here for you.
Contact us at: https://tekambi.com/contact-us/